Privacy Policy

Privacy Policy

This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from irvana.com (the “Site”). We are committed to protecting your privacy and being transparent about our practices.

 

Personal Information We Collect

When you visit our Site, we automatically collect certain information about your device. We refer to this as "Device Information" and collect it using the following technologies:

  • Cookies: Data files placed on your device with an anonymous unique identifier.

  • Log files: These track actions on the Site, logging data like your IP address, browser type, and Internet service provider.

  • Web beacons, tags, and pixels: Electronic files used to record how you browse the Site.

This "Device Information" includes your web browser, IP address, time zone, and information about the web pages or products you view. We use this data to screen for potential risk and fraud, and to improve and optimize our Site by analyzing customer behavior.

When you make a purchase, we collect certain information from you, including your name, billing address, shipping address, payment information (credit card numbers), email address, and phone number. We refer to this as "Order Information."

In this policy, we refer to both Device Information and Order Information as "Personal Information."

 

How We Use Your Personal Information

We use the Order Information we collect to:

  • Fulfill and manage your orders, including processing payments, arranging shipping, and sending you order confirmations.

  • Communicate with you about your order or inquiries.

  • Screen for potential risk and fraud.

  • With your explicit consent, provide you with information or marketing communications about our products and services.

We use Device Information to:

  • Help us screen for potential risk and fraud (in particular, your IP address).

  • Improve and optimize our Site by generating analytics on how our customers browse and interact with it, and to assess the success of our marketing campaigns.

 

Sharing Your Personal Information

We share your Personal Information with trusted third parties to help us use your data as described above. We only share the minimum information necessary for them to perform their services.

  • Service Providers: We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

  • Analytics: We use Google Analytics to help us understand how customers use the Site. You can learn more about how Google uses your data here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

  • Legal Compliance: We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, or to protect our rights.

We never sell your Personal Information to any third party.

 

Behavioral Advertising

We use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. This is a common practice in e-commerce.

You can learn more about how targeted advertising works by visiting the Network Advertising Initiative’s (“NAI”) educational page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

 

You can opt-out of targeted advertising by using the links below:

  • Facebook: https://www.facebook.com/settings/?tab=ads

  • Google: https://www.google.com/settings/ads/anonymous

  • Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

 

Your Rights & Choices

Please note that we do not alter our Site’s data collection practices when we see a Do Not Track signal from your browser. We also provide the following rights to our users:

  • Right to Access, Rectification, and Deletion: If you are a European resident, you have the right to access the personal information we hold about you and to ask that your data be corrected, updated, or deleted.

  • Right to Object: You have the right to object to the processing of your personal information.

  • Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format.

If you would like to exercise any of these rights, please contact us using the information below.

Please note that we are processing your information in order to fulfill contracts we may have with you (e.g., fulfilling your order) or to pursue our legitimate business interests, such as fraud prevention and site security. Your information will be transferred outside of Europe, including to Canada and the United States, as part of our business operations.

 

Data Retention

When you place an order, we will maintain your Order Information for our records unless and until you ask us to delete this information.

 

Policy Updates

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised policy on our Site and update the "Effective Date" at the top of the policy.

 

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at: support@irvana.com.